

Fall '24 Jacket Collection
Warm, comfortable, and stylish. Classic jackets are back in stock and ready for Fall.
Fall '24 Jacket Collection
Warm, comfortable, and stylish. Classic jackets are back in stock and ready for Fall.
Men's Collection | Outerwear | Button Ups | Hoodies | Pants
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Sale Sold out
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / per -
Sale Sold out
Brightside Flannel Lined Workwear Jacket
Regular price $ 188.00Regular priceUnit price / per -
Sale Sold out
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / per -
Sale Sold out Selling fast
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / per -
Sale Sold out Selling fast
Cooper's Landing Jacket
Regular price $ 158.00Regular priceUnit price / per -
Sale Sold out 40% off
Legend Jacket
Regular price $ 119.00Regular priceUnit price / per$ 198.00Sale price $ 119.00Sale -
Sale Sold out 35% off
Lan Jacket
Regular price $ 109.00Regular priceUnit price / per$ 168.00Sale price $ 109.00Sale


What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.
People Really Love our Jackets
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★★★★★ Austin
"Best Everyday Item Ever. Pair this on a night out or as an everyday jacket. It’s so comfortable and goes with just about anything! Love the quality and style!!"
(Quilted Sherpa Lined Shacket) -
★★★★★ Alyx B.
"Best jacket I own. I’ve never received so many compliments wearing a jacket. Fits well, stylish, comfortable. Will be buying in another color soon!"
(Brightside Flannel Lined Workwear Jacket) -
★★★★★ Harold R.
"Quite simply only of my favorite personal possessions. It’s pure luxury."
(Comfort Terry Shirt Jacket)
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Sale Sold out best seller
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Waffle Knit Sweater Tee
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out
Comfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out best seller
Waffle Stitch Polo
Regular price $ 118.00Regular priceUnit price / per -
Sale Sold out
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Kalo Short Sleeve Button Up
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Waffle Knit Sweater Tee
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out best seller
Comfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Active Puremeso Weekend Button Down
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out back in stock best seller
Waffle Stitch Button Up
Regular price $ 118.00Regular priceUnit price / per -
Sale Sold out best seller
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out best seller
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Kalo Short Sleeve Button Up
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Texstretch Summer Short
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out Selling fast
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out best seller
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out
Active Puremeso Weekend Button Down
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Active Puremeso Weekend Button Down
Regular price $ 88.00Regular priceUnit price / per -
Sale Sold out
Vintage Slub Pocket Polo
Regular price $ 68.00Regular priceUnit price / per -
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Sale Sold out
Waffle Knit Sweater Tee
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out best seller
Waffle Stitch Button Up
Regular price $ 118.00Regular priceUnit price / per -
Sale Sold out
Vintage Slub Pocket Polo
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out
Comfort Terry Chore Coat
Regular price $ 168.00Regular priceUnit price / per
More Fall Styles Everyone Loves

We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Sale Sold out back in stock best seller
Robles Knit Jacquard Button Up
Regular price $ 118.00Regular priceUnit price / per -
Sale Sold out
Waffle Knit Sweater Tee
Regular price $ 68.00Regular priceUnit price / per -
Sale Sold out best seller
Freshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / per -
Sale Sold out best seller Selling fast
Robles Knit Jacquard Polo
Regular price $ 118.00Regular priceUnit price / perSold out -
Sale Sold out back in stock best seller
Waffle Stitch Button Up
Regular price $ 118.00Regular priceUnit price / per -
Sale Sold out Best seller Online exclusive Selling fast
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out Best seller Online exclusive Selling fast
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / per -
Sale Sold out Best seller Online exclusive Selling fast
Deep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / per

It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.