

Fall '24 Jacket Collection
Warm, comfortable, and stylish. Classic jackets are back in stock and ready for Fall.
Fall '24 Jacket Collection
Warm, comfortable, and stylish. Classic jackets are back in stock and ready for Fall.
Men's Collection | Outerwear | Button Ups | Hoodies | Pants
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Cooper's Landing Jacket
Regular price 158.00Regular priceUnit price / per -
Legend Jacket
Regular price 119.00Regular priceUnit price / per198.00Sale price 119.00Cream PlaidView more colorsSale -
Military CPO Jacket
Regular price 118.00Regular priceUnit price / per168.00Sale price 118.00Toasted ChestnutView more colorsSale -
Parker Vest
Regular price 63.00Regular priceUnit price / per158.00Sale price 63.00GoldenrodView more colorsSale -
Douglas Bomber Jacket
Regular price 119.00Regular priceUnit price / per198.00Sale price 119.00Sale -
Canvas Zip Front Jacket
Regular price 119.00Regular priceUnit price / per198.00Sale price 119.00TanView more colorsSale -
Lan Jacket
Regular price 109.00Regular priceUnit price / per168.00Sale price 109.00Sale


What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.
People Really Love our Jackets
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★★★★★ Austin
"Best Everyday Item Ever. Pair this on a night out or as an everyday jacket. It’s so comfortable and goes with just about anything! Love the quality and style!!"
(Quilted Sherpa Lined Shacket) -
★★★★★ Alyx B.
"Best jacket I own. I’ve never received so many compliments wearing a jacket. Fits well, stylish, comfortable. Will be buying in another color soon!"
(Brightside Flannel Lined Workwear Jacket) -
★★★★★ Harold R.
"Quite simply only of my favorite personal possessions. It’s pure luxury."
(Comfort Terry Shirt Jacket)
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Men's Premium Mystery Box
Regular price 275.00Regular priceUnit price / per600.00Sale price 275.00Sale -
Men's Premium PLUS Mystery Box
Regular price 450.00Regular priceUnit price / per1,000.00Sale price 450.00Sale -
Men's Mystery Box
Regular price 225.00Regular priceUnit price / per425.00Sale price 225.00Sale -
Fisherman Crewneck Sweater
Regular price 168.00Regular priceUnit price / per -
Cooper's Landing Jacket
Regular price 158.00Regular priceUnit price / per -
Comfort Terry Chore Coat
Regular price 168.00Regular priceUnit price / perWaterlooView more colors -
Textured Knit Shirt
Regular price 98.00Regular priceUnit price / perGraphiteView more colors -
Comfort Terry Pant
Regular price 138.00Regular priceUnit price / perTaupeView more colors -
Cotton Denim Long Sleeve Button Up
Regular price 118.00Regular priceUnit price / perEcruView more colors -
Puremeso Weekend Quarter Zip
Regular price 88.00Regular priceUnit price / perSlate BlueView more colors -
Comfort Terry Chore Coat
Regular price 168.00Regular priceUnit price / perTaupeView more colors -
Comfort Terry Pant
Regular price 138.00Regular priceUnit price / perWaterlooView more colors -
Cotton Denim Long Sleeve Button Up
Regular price 118.00Regular priceUnit price / perLight WashView more colors -
Cotton Denim Long Sleeve Button Up
Regular price 118.00Regular priceUnit price / perGrey WashView more colors -
Puremeso Weekend Quarter Zip
Regular price 88.00Regular priceUnit price / perMintView more colors -
Comfort Terry Chore Coat
Regular price 168.00Regular priceUnit price / perMossView more colors -
Comfort Terry Pant
Regular price 138.00Regular priceUnit price / perSteelView more colors -
Comfort Terry Pant
Regular price 138.00Regular priceUnit price / perBlackView more colors -
Comfort Terry Pant
Regular price 138.00Regular priceUnit price / perSand DuneView more colors -
Textured Knit Shirt
Regular price 98.00Regular priceUnit price / perJuniperView more colors -
Comfort Terry Pant
Regular price 138.00Regular priceUnit price / perOliveView more colors -
Legend Jacket
Regular price 119.00Regular priceUnit price / per198.00Sale price 119.00Cream PlaidView more colorsSale -
Striped Ski Sweater
Regular price 75.00Regular priceUnit price / per115.00Sale price 75.00Beige MultiView more colorsSale -
Military CPO Jacket
Regular price 118.00Regular priceUnit price / per168.00Sale price 118.00Toasted ChestnutView more colorsSale -
Balboa City Peacoat
Regular price 249.00Regular priceUnit price / per295.00Sale price 249.00GreyView more colorsSale
More Fall Styles Everyone Loves

We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Puremeso Weekend Quarter Zip
Regular price 88.00Regular priceUnit price / perSlate BlueView more colors -
Comfort Terry Chore Coat
Regular price 168.00Regular priceUnit price / perTaupeView more colors -
Puremeso Weekend Quarter Zip
Regular price 88.00Regular priceUnit price / perMintView more colors -
Hi-Rise Straight Jean
Regular price 118.00Regular priceUnit price / perMedium WashView more colors -
Puremeso Everyday Dress
Regular price 98.00Regular priceUnit price / perCharcoalView more colors -
Women's Mountain Overshirt
Regular price 64.00Regular priceUnit price / per128.00Sale price 64.00Indigo PlaidView more colorsSale -
Textured Knit Shirt
Regular price 98.00Regular priceUnit price / perOxbloodView more colors -
Comfort Terry Pant
Regular price 138.00Regular priceUnit price / perTaupeView more colors

It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.

Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.

Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.

We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!

The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.