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Freshwater Short Sleeve Button Up Shirt, Ren Crosshatch
Regular price $ 98.00Regular priceUnit price per -
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Freshwater Short Sleeve Button Up Shirt, Winslow Plaid
Regular price $ 98.00Regular priceUnit price per -
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Freshwater Short Sleeve Button Up Shirt, Ocean
Regular price $ 108.00Regular priceUnit price per -
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Freshwater Short Sleeve Button Up Shirt, Blue Multi
Regular price $ 108.00Regular priceUnit price per -
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Sale Sold outFreshwater Everyday Shirt, Nep Dobby
Regular price $ 98.00Regular priceUnit price per -
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Freshwater Short Sleeve Button Up Shirt, Americana Stripe
Regular price $ 98.00Regular priceUnit price per -
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Freshwater Short Sleeve Button Up Shirt, White Nep
Regular price $ 98.00Regular priceUnit price per$ 98.00Sale price $ 98.00 0% OFF -
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Freshwater Short Sleeve Button Up Shirt, Summer Navy Check
Regular price $ 98.00Regular priceUnit price per -
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Freshwater Short Sleeve Button Up Shirt, Ocean Surf Spray
Regular price $ 108.00Regular priceUnit price per -
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Sale Sold outFreshwater Everyday Shirt, Positano Stripe
Regular price $ 98.00Regular priceUnit price per -
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Sale Sold outFreshwater Resort Shirt, Motivo Chalk
Regular price $ 98.00Regular priceUnit price per -
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Freshwater Short Sleeve Button Up Shirt, Misty Harbor Stripe
Regular price $ 69.00Regular priceUnit price per$ 98.00Sale price $ 69.00 30% OFF -
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Freshwater Resort Shirt, Vintage Blue Stripe
Regular price $ 98.00Regular priceUnit price per -
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Freshwater Short Sleeve Button Up Shirt, Summer Yellow Check
Regular price $ 59.00Regular priceUnit price per$ 98.00Sale price $ 59.00 40% OFF -
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Sale Sold outFreshwater Resort Shirt, Dark Khaki
Regular price $ 83.00Regular priceUnit price per$ 98.00Sale price $ 83.00 16% OFF
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Herringbone Sherpa Lined Jacket, Taupe Herringbone
Regular price $ 188.00Regular priceUnit price per -
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Homebound Crewneck Sweater, Olive
Regular price $ 128.00Regular priceUnit price per -
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Everyday Canvas Chore Coat, Umber
Regular price $ 248.00Regular priceUnit price per -
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Stratus Knit Button Up, Juniper Plaid
Regular price $ 128.00Regular priceUnit price per -
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Henry Topcoat, Brown Houndstooth
Regular price $ 228.00Regular priceUnit price per -
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Homebound Crewneck Sweater, Toasted Chestnut
Regular price $ 128.00Regular priceUnit price per -
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Puremeso Essential Hoodie, Emerald
Regular price $ 88.00Regular priceUnit price per -
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Balboa City Peacoat, Maple
Regular price $ 298.00Regular priceUnit price per -
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Brightside Flannel Lined Workwear Jacket, Olive Plaid
Regular price $ 198.00Regular priceUnit price per -
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Stratus Knit Button Up, Grey Plaid
Regular price $ 128.00Regular priceUnit price per -
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Brushed Textured Knit Quarterzip, Dark Forest
Regular price $ 128.00Regular priceUnit price per -
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Puremeso Weekend Quarter Zip, Emerald
Regular price $ 98.00Regular priceUnit price per -
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Peached Flat Knit Overshirt, Shadow
Regular price $ 138.00Regular priceUnit price per -
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Homebound Cardigan, Spiced Brandy
Regular price $ 148.00Regular priceUnit price per -
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Balboa City Peacoat, Midnight Brown
Regular price $ 298.00Regular priceUnit price per
What is The Normal Brand?
More Spring Styles Everyone Loves
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Men's Button Ups
Some for the office. Some for the weekend. Whatever the day calls...
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Women's Dresses
Dressed in five minutes, looking like it took an hour.
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Men's Hoodies & Pullovers
The Monday meeting. The Friday happy hour. The Saturday sideline. Hoodies and...
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Sale Sold out
Freshwater Short Sleeve Button Up Shirt, Winslow Plaid
Regular price $ 98.00Regular priceUnit price per -
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Comfort Terry Pant, Sand Dune
Regular price $ 148.00Regular priceUnit price per -
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Marianna Crewneck Sweater, Oat
Regular price $ 118.00Regular priceUnit price per -
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Marianna Button Popover Sweater, Oat/Olive Stripe
Regular price $ 128.00Regular priceUnit price per -
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Driftknit Sweater Tee, Navy
Regular price $ 78.00Regular priceUnit price per -
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Freshwater Short Sleeve Button Up Shirt, Ocean
Regular price $ 108.00Regular priceUnit price per -
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Marianna Crewneck Sweater, Mineral Red
Regular price $ 118.00Regular priceUnit price per -
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Louise Scoop Neck Tank, Ivory
Regular price $ 98.00Regular priceUnit price per
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.