Crepe Collection
Crepe was made for warm weather. It drapes like a dream, stays breezy even on the hottest days, and never tries too hard (but always looks good). Basically, it’s the effortless upgrade your spring and summer wardrobe needs.
Crepe Collection
Crepe was made for warm weather. It drapes like a dream, stays breezy even on the hottest days, and never tries too hard (but always looks good). Basically, it’s the effortless upgrade your spring and summer wardrobe needs.
The Crepe Collection
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Sale Sold out back in stock best sellerDeep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / perSale price $ 108.00 -1080000.0% OFF
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile. Normal should feel better.
Women Really Love Our Styles
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★★★★★ Tara
"These are THE best joggers. I own 3 pairs. They are so comfortable. PLEEEEASSEEEE RESTOCK SO I CAN BUY MORE!"
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★★★★★ Michele
"So pretty and easy to dress up but also incredibly comfortable and casual. Will be needing more colors of this!"
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★★★★★ Laura S.
"Comfy and cute, an essential! The Puremeso fabric is everything. I get away with wearing this to work and yet it’s as comfy as a sweatshirt. Can’t wait to add more of these dresses to my wardrobe!"
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Sale Sold out new colorSale Sold out new colorEleanor Dress
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold out new styleSale Sold out new styleEyelet Camille Dress
Regular price $ 138.00Regular priceUnit price / perSale price $ 138.00 -1380000.0% OFF -
Sale Sold out back in stock best sellerSale Sold out back in stock best sellerDeep V Button Thru Dress
Regular price $ 108.00Regular priceUnit price / perSale price $ 108.00 -1080000.0% OFF -
Sale Sold out back in stockSale Sold out back in stockAndie Knit Mini Dress
Regular price $ 128.00Regular priceUnit price / perSale price $ 128.00 -1280000.0% OFF -
Sale Sold out new styleSale Sold out new styleSueded Costa Mini Dress
Regular price $ 138.00Regular priceUnit price / perSale price $ 138.00 -1380000.0% OFF
More Spring Styles Everyone Loves
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
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Sale Sold out best seller lan's favoriteSale Sold out best seller lan's favoriteComfort Terry Pant
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold out best seller lan's favoriteSale Sold out best seller lan's favoriteFreshwater Short Sleeve Button Up Shirt
Regular price $ 108.00Regular priceUnit price / perSale price $ 108.00 -1080000.0% OFF -
Sale Sold out back in stock best seller in-store favoriteSale Sold out back in stock best seller in-store favoriteComfort Terry Pant
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold out best seller lan's favoriteSale Sold out best seller lan's favoriteFreshwater Short Sleeve Button Up Shirt
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold out best seller jimmy's favoriteSale Sold out best seller jimmy's favoriteComfort Terry Pant
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold out best seller jimmy's favoriteSale Sold out best seller jimmy's favoriteFreshwater Short Sleeve Button Up Shirt
Regular price $ 108.00Regular priceUnit price / perSale price $ 108.00 -1080000.0% OFF -
Sale Sold out lan's favorite trendingSale Sold out lan's favorite trendingRobles Knit Jacquard Polo
Regular price $ 138.00Regular priceUnit price / perSale price $ 138.00 -1380000.0% OFF -
Sale Sold out best seller lan's favoriteSale Sold out best seller lan's favoriteComfort Terry Utility Short
Regular price $ 88.00Regular priceUnit price / perSale price $ 88.00 -880000.0% OFF
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.













