The COOLMAX® Collection
Lightweight breathable and built for comfort this fabric keeps you cool dry and moving with ease. Blended with cotton for softness and stretch it delivers durability style and everyday wearability all in one.
The COOLMAX® Collection
Lightweight breathable and built for comfort this fabric keeps you cool dry and moving with ease. Blended with cotton for softness and stretch it delivers durability style and everyday wearability all in one.
-
Sale Sold out
COOLMAX® Textured Crewneck Sweater, Flax
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold out
COOLMAX® Textured Crewneck Sweater, Waterloo
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold out
COOLMAX® Textured Crewneck Sweater, Charcoal
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold out
COOLMAX® Textured Crewneck Sweater, Ivory
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold out
COOLMAX® Textured Sweater Henley, Ivory
Regular price $ 128.00Regular priceUnit price / perSale price $ 128.00 -1280000.0% OFF -
Sale Sold out
COOLMAX® Textured Sweater Henley, Waterloo
Regular price $ 128.00Regular priceUnit price / perSale price $ 128.00 -1280000.0% OFF
What is The Normal Brand?
Started in their parents' basement in 2015, The Normal Brand is owned by 3 brothers that want to make Normal clothes, better. Comfortable, durable, and versatile.
People Really Love Puremeso
-
★★★★★ Robert K.
"Everything about this quarter zip is perfection! The quality and fit are top notch!"
-
★★★★★ Chad B.
"Dope ass sweater, man. I live in Louisiana where it's pretty hot all the time, but from around 5 am to 11 am then from 7 pm to whenever I go to sleep, this sweater is draped across my body like the hug I never got as a child. Get it. Wear it. Relive your childhood trauma."
-
★★★★★ Luke L.
"This quarter zip is amazing. The material is unmatched, it is a lightweight yet mid warmth sweater material. I also think the coloring with the navy and tan is incredible, and the unique seams just make it pop. Love it so much I might need this in the hoodie too"
-
Sale Sold out
Everyday Canvas Chore Coat, Umber
Regular price $ 248.00Regular priceUnit price / perSale price $ 248.00 -2480000.0% OFF -
Sale Sold out
Stratus Knit Button Up, Juniper Plaid
Regular price $ 128.00Regular priceUnit price / perSale price $ 128.00 -1280000.0% OFF -
Sale Sold out
Pop Coat, Coffee Plaid
Regular price $ 218.00Regular priceUnit price / perSale price $ 218.00 -2180000.0% OFF -
Sale Sold outSale Sold outBalboa City Peacoat, Maple
Regular price $ 298.00Regular priceUnit price / perSale price $ 298.00 -2980000.0% OFF -
Sale Sold outSale Sold outBalboa City Peacoat, Midnight Brown
Regular price $ 298.00Regular priceUnit price / perSale price $ 298.00 -2980000.0% OFF
More Fall Styles Everyone Loves
-
Men's Button Ups
Some for the office. Some for the weekend. Whatever the day calls...
-
Women's Dresses
Dressed in five minutes, looking like it took an hour.
-
Men's Hoodies & Pullovers
The Monday meeting. The Friday happy hour. The Saturday sideline. Hoodies and...
-
Women's Sweaters
The kind you'll wear on repeat.
We Aren't Designers
We're brothers obessed with making Normal clothes better. Inspired by our grandfather's and dad's love for clothing, we grew up believing that the way you dress is a sign of respect to yourself and the people you meet with. We are dedicated to making the best product out there. We will always cater to you because we are you. We don't come with a designer agenda. We want Normal clothes to be better.
-
Sale Sold out best seller new colorNew color Best sellerSale Sold outFreshwater Short Sleeve Button Up Shirt, Winslow Plaid
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF -
Sale Sold out back in stock best seller conrad's favoriteBest seller Back in stock Conrad's favoriteSale Sold outComfort Terry Pant, Sand Dune
Regular price $ 148.00Regular priceUnit price / perSale price $ 148.00 -1480000.0% OFF -
Sale Sold out
Marianna Crewneck Sweater, Oat
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold out best seller new styleNew style Best sellerSale Sold outMarianna Button Popover Sweater, Oat/Olive Stripe
Regular price $ 128.00Regular priceUnit price / perSale price $ 128.00 -1280000.0% OFFSold out -
Sale Sold outSale Sold outDriftknit Sweater Tee, Navy
Regular price $ 78.00Regular priceUnit price / perSale price $ 78.00 -780000.0% OFF -
Sale Sold out best seller lan's favoriteBest seller Lan's favoriteSale Sold outFreshwater Short Sleeve Button Up Shirt, Ocean
Regular price $ 108.00Regular priceUnit price / perSale price $ 108.00 -1080000.0% OFF -
Sale Sold out
Marianna Crewneck Sweater, Mineral Red
Regular price $ 118.00Regular priceUnit price / perSale price $ 118.00 -1180000.0% OFF -
Sale Sold out
Louise Scoop Neck Tank, Ivory
Regular price $ 98.00Regular priceUnit price / perSale price $ 98.00 -980000.0% OFF
It All Started in a Basement
Jimmy worked in finance and hated it. He loved one shirt he made – the first Normal shirt. Insanely comfortable, durable, and versatile. He quit his job and moved into our parents’ basement to work on it full time. People loved them.
Lan Joins
Lan joined that summer after he graduated from college while he was interviewing for "real jobs." He was about to leave for Chicago when Jimmy called our dad and begged him to let him stay. Thank God he did and we started selling to retailers.
Conrad Joins
Conrad joined full time after law school and working for the Attorney General's office. He had been with us since the beginning at trade shows and every other event, but now it was official. Our website got much better and we opened a store.
We Have Stores Too!
We had always wanted a store of our own, and finally got it done in 2019. Our mom designed every last inch of the space. The brothers wanted one thing and got it - a bar. It felt like a dream had finally come to life to be able to experience the brand in a physical space. Now we have 11 stores across the country with more on the horizon!
The Great TNB Fire
We officed in the same not-that-great place for 7 years until one night a fire in the restaurant below us torched everything. Nothing like a little adversity to get the blood pumping. Everyone was safe thank God.



















