The Tradition Week Sherpa - The Normal Brand x Winchester

We teamed up with Winchester, a name that’s been part of the outdoors for over a century, to create something that feels just as timeless. The vintage Winchester rider patch came straight from their archives, while our custom Tradition Week patch nods to where it all began.

The Tradition Week Sherpa was made for crisp mornings, late nights, and everything in between. Every fall, our Uncle Doug hosts Tradition Week — a few days at the farm with family and friends, early hunts, late fires, and stories that grow a little taller every year. This jacket was built for that week.

The sherpa itself is a fuzzy intarsia knit made from 100% polyester, with a soft, high-pile teddy face that’s warm, plush, and built to last. Heathered yarns give the camo pattern a vintage, lived-in look. Inside, it’s fully lined with fleece for extra warmth, making it perfect for cool mornings or long days in the field.

Finished with a 2-ply hood, full zip front, drawstrings, and elastic at the cuffs and hem for a relaxed fit that keeps the cold out. It’s the kind of piece that instantly feels like it’s been part of the family for years — warm, familiar, and full of stories.