The Normal Brand, a St. Louis-based clothing brand, is proud to announce its collaboration with Folds of Honor and multi-Platinum Country music star Lee Brice for a limited-edition “Label Me Proud” hat. The hat, which will be available for purchase this Memorial Day weekend only, will help to raise money to support Folds of Honor – a nonprofit organization that works to provide educational scholarships for the spouses and children of America’s fallen and disabled service members and first responders.

A longtime supporter of Folds of Honor, Lee Brice kicked-off his post-pandemic 2022 tour under the moniker, “The Label Me Proud Tour.” The phrase, often used by Brice, serves to remind us all of the sometimes overlooked sacrifice of those who step up to the frontlines to keep all Americans safe.

The limited-edition hat features a custom “Label Me Proud” patch double embroidered with The Normal Brand branding. The hats will be sold online at https://thenormalbrand.com.

“We are so grateful for our good friend and longtime supporter Lee Brice teaming up with The Normal Brand for this limited-edition hat release to support the military and first-responder families that the Folds of Honor serves,” says Jenner Kreifels, Regional Development Officer at Folds of Honor. Memorial Day weekend felt like a natural launch time frame, and we cannot wait to Honor Their Sacrifice and Educate Their Legacy through sales of the new ‘Label Me Proud’ hats!”

“Folds of Honor has been an organization close to my heart for many years,” says Lee Brice. “Anytime I can lend my support to their efforts, I am all in! I am grateful to have The Normal Brand come on board to help us create this exclusive ‘Label Me Proud’ hat. These frontline families sacrifice so much for all of us, it is our duty to let them know they are not forgotten and to honor their courage.”

The limited-edition hat will be available for purchase at https://thenormalbrand.com from May 26 through May 29. Join The Normal Brand and Lee Brice in supporting Folds of Honor by purchasing a hat.