Like many kids in the Midwest, I grew up hunting and fishing with my dad, brothers and uncles. In fact, some of my fondest memories happened out there in the country. But nowadays, as life gets busier, new memories formed in the woods, blind or cabin are a lot tougher to come by; especially when coordinating with friends. 

Yet, when we do get a chance to get out there, we can all agree on one thing—you always need to have the right gear for the hunt. The pieces that travel well and remain strong. So, it’s with this knowledge and these memories in mind, that we created our new Country collection.

We understand that life is hectic. It’s why I wanted to design versatile items you could throw on before work and still have them fit comfortably under your favorite camo jacket and waders later in the day. I wanted a shirt you could wear around the farm on a crisp fall day, before sliding on your best pair of shoes for a little bar hopping at night. You know, the best kind of day.

We made absolutely sure these styles are adaptable, extremely comfortable—and most importantly—durable. Hands down, these are clothes you’d be proud to make new memories in. 

Jimmy Sansone, Founder

The Normal Brand

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