https://thenormalbrand.com/blogs/life-in-the-middle/73964484-the-midwest-mule 2016-02-04T09:26:02-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/MuleBlog-featureimage.jpg?v=1446072463 The Midwest Mule https://thenormalbrand.com/blogs/life-in-the-middle/75710148-2015-hat-giveaway 2015-12-30T12:58:45-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/HatGiveawayGraphic-small.jpg?v=1446507139 2015 Hat Giveaway https://thenormalbrand.com/blogs/life-in-the-middle/77524228-the-normal-brand-snapchat 2016-02-04T09:31:06-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/tnb-snapchat-blue-orange.jpg?v=1447201692 The Normal Brand | Snapchat https://thenormalbrand.com/blogs/life-in-the-middle/77666180-why-we-created-the-womens-line 2026-01-22T11:13:10-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/thenormalbrandwomen_sline_03442257-c042-4b27-9e49-fedede128fd4.jpg?v=1769101990 Why We Created the Women's Line https://thenormalbrand.com/blogs/life-in-the-middle/77881604-2015-arch-grant-awarded-to-the-normal-brand 2016-05-20T15:57:31-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/arch-grants-blog.jpg?v=1447355654 2015 Arch Grant Awarded to The Normal Brand https://thenormalbrand.com/blogs/life-in-the-middle/79379588-the-normal-brand-in-the-wall-street-journal 2026-09-24T17:58:16-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/WSJ-Feature_782b9bc6-5d57-488b-9fd8-7e68c8914995.jpg?v=1790290696 The Normal Brand in the Wall Street Journal https://thenormalbrand.com/blogs/life-in-the-middle/79427012-why-we-created-the-top-side-backpack 2016-02-04T09:21:44-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/jimm-bag-blog.jpg?v=1447981052 Why We Created The Top Side Backpack https://thenormalbrand.com/blogs/life-in-the-middle/79992132-the-top-side-backpack-ranked-1-by-travel-leisure 2026-09-24T17:58:53-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/travelandleisureblog_12f5a6bf-80b9-4be1-8a81-2ee2c94fd1c7.jpg?v=1790290733 The Top Side Backpack Ranked #1 by Travel + Leisure https://thenormalbrand.com/blogs/life-in-the-middle/80018436-the-mens-holiday-city-collection 2015-11-24T19:21:42-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/MensCity2_1.jpg?v=1448414502 The Men's Holiday City Collection https://thenormalbrand.com/blogs/life-in-the-middle/80555588-college-inspired-comfort-driven 2016-02-04T08:44:09-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/CollegeWood-small.jpg?v=1448899608 College Inspired. Comfort Driven. https://thenormalbrand.com/blogs/life-in-the-middle/80632004-the-mens-country-collection 2016-02-04T08:42:22-06:00 weekly https://thenormalbrand.com/blogs/life-in-the-middle/80941764-giving-back-this-holiday-season-stray-rescue 2016-02-04T08:39:59-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/StrayRescueTNB02.jpg?v=1449513354 Giving Back This Holiday Season - Stray Rescue https://thenormalbrand.com/blogs/life-in-the-middle/84588356-tnb-takes-on-sundance-2016 2026-01-22T13:04:40-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/Judd_TheBoys_7a5a28ee-68c9-49df-83f4-19b79d255d76.jpg?v=1769108680 TNB Takes on Sundance 2016 https://thenormalbrand.com/blogs/life-in-the-middle/88965636-our-inspiration-for-the-spring-line 2016-04-22T09:45:50-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/unnamed-1.jpg?v=1457048224 Our Inspiration for the Spring Line https://thenormalbrand.com/blogs/life-in-the-middle/112753924-the-normal-brand-featured-in-entrepreneur-magazine 2026-09-24T17:55:18-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/Spring-2016.Entrepreneur_s-StartUps-cover_6dc38934-e186-45b4-8c45-1b0e4076a380.jpg?v=1790290518 The Normal Brand Featured in Entrepreneur Magazine https://thenormalbrand.com/blogs/life-in-the-middle/112855812-our-one-year-birthday-gift 2016-04-22T09:06:06-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/1styearfacebook.jpg?v=1457649104 Our One Year Birthday Gift https://thenormalbrand.com/blogs/life-in-the-middle/114322948-values-matter-in-the-middle 2016-04-22T09:55:22-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/billboard-2_af69c956-a39d-4a1e-87f3-c6e0515490a2.jpg?v=1459207217 Values matter in the Middle https://thenormalbrand.com/blogs/life-in-the-middle/114933572-j-lo-one-date 2026-01-22T11:07:30-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/jennifer_lopez_in_the_movie_grande_be33b980-c4a7-431e-89f2-419e570cb36d.jpg?v=1769101650 J. Lo, One Date? https://thenormalbrand.com/blogs/life-in-the-middle/115259972-our-visit-to-stray-rescue 2016-04-22T10:07:35-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/IMG_9917.JPG?v=1460403194 Our Visit to Stray Rescue https://thenormalbrand.com/blogs/life-in-the-middle/115860804-introducing-the-middle-men-series-modern-brewery 2016-04-22T10:41:45-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/middlemenmb-2-blog_fa119a6c-08ed-4a39-a31d-fdf8fa0cf05c.jpg?v=1461258648 Introducing The Middle Men Series - Modern Brewery https://thenormalbrand.com/blogs/life-in-the-middle/116089796-inspired-by-20-years-of-family-memories 2016-04-26T19:39:04-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/Screen_Shot_2016-04-25_at_6.44.59_PM.png?v=1461716230 Inspired by 20 Years of Family Memories https://thenormalbrand.com/blogs/life-in-the-middle/116713796-a-proud-son 2016-05-20T16:45:48-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/family-3.jpg?v=1462559694 A Proud Son https://thenormalbrand.com/blogs/life-in-the-middle/116991428-the-middle-men-series-sugarfire-smoke-house 2026-09-24T18:45:53-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/sugarfirecover4_3a5e10bf-2a6e-4707-8741-94b241ebeeb9.jpg?v=1790293553 The Middle Men Series - Sugarfire Smoke House https://thenormalbrand.com/blogs/life-in-the-middle/117438532-the-normal-brand-featured-on-fox-2-news 2016-05-20T15:33:34-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/fox2newscover.jpg?v=1463584281 The Normal Brand Featured on Fox 2 News https://thenormalbrand.com/blogs/life-in-the-middle/117893508-the-behind-the-scenes-story-of-how-we-started 2016-05-26T14:09:55-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/podcastcover.jpg?v=1464285490 The Behind the Scenes Story of How We Started https://thenormalbrand.com/blogs/life-in-the-middle/118452932-fathers-day-giveaway 2017-04-18T10:40:02-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/fathersdaygiveaway.jpg?v=1465427666 Father's Day Giveaway https://thenormalbrand.com/blogs/life-in-the-middle/fathers-sons-tnb-on-the-colorado-river 2016-06-18T17:52:55-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/IMG_0828.JPG?v=1466115085 Fathers & Sons - TNB on the Colorado River https://thenormalbrand.com/blogs/life-in-the-middle/4th-of-july-giveaway 2016-06-17T12:27:34-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/July_4_Giveaway_16x9.jpg?v=1466183944 4th of July Giveaway https://thenormalbrand.com/blogs/life-in-the-middle/4th-of-july-playlist 2026-01-22T12:00:02-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/usablogcover_caad22bc-f554-4ef0-8221-90134c7f2cd4.jpg?v=1769104802 4th of July Playlist https://thenormalbrand.com/blogs/life-in-the-middle/jimmy-sansone-selected-as-30-under-30 2016-07-13T11:52:41-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/30under30_e98ecafc-d502-4648-9e4d-ef29f6c6e650.jpg?v=1468428744 Jimmy Sansone Selected as 30 under 30 https://thenormalbrand.com/blogs/life-in-the-middle/short-sleeve-plaid-giveaway 2026-09-24T17:40:19-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/short-sleeve-plaid-giveaway-fb_996f1ae6-9c00-4cd1-9328-2becbf6a926c.jpg?v=1790289619 Short Sleeve Plaid Giveaway https://thenormalbrand.com/blogs/life-in-the-middle/back-to-school-giveaway 2026-09-24T18:43:40-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/cover_45c47f52-87be-4d7e-91b2-0c3656fb7e50.jpg?v=1790293420 Back to School Giveaway https://thenormalbrand.com/blogs/life-in-the-middle/were-giving-away-5-hat-to-celebrate-50k-facebook-likes 2026-09-24T18:31:05-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/fb-5ok-giveaway-website_af40919d-b63a-4b74-bacc-d1c064d40d01.jpg?v=1790292665 We're Giving Away 5 Hats to Celebrate 50k Facebook Likes https://thenormalbrand.com/blogs/life-in-the-middle/normal-feels-better 2026-01-22T12:04:28-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/Screen_Shot_2016-09-15_at_11.05.29_AM.png?v=1769105068 Normal Feels Better - Our Story https://thenormalbrand.com/blogs/life-in-the-middle/redefining-normal-series-sammy-soap 2026-01-22T12:05:22-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/blog-post-title.jpg?v=1769105122 Redefining Normal Series - Sammy Soap https://thenormalbrand.com/blogs/life-in-the-middle/cool-down 2017-09-18T09:28:00-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/lanheader.jpg?v=1504644929 Cool Down https://thenormalbrand.com/blogs/life-in-the-middle/fall-preview 2017-09-18T09:26:04-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/Jimmy.jpg?v=1504716305 Fall Preview https://thenormalbrand.com/blogs/life-in-the-middle/what-is-puremeso 2017-09-18T09:31:00-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/Puremeso1.jpg?v=1504716950 What is Puremeso? https://thenormalbrand.com/blogs/life-in-the-middle/come-hang-with-us 2017-09-18T09:30:00-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/FB1.jpg?v=1504728802 Come Hang With Us https://thenormalbrand.com/blogs/life-in-the-middle/all-about-you 2017-09-18T09:32:00-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/1.jpg?v=1504729715 All About You https://thenormalbrand.com/blogs/life-in-the-middle/layer-in-style 2017-09-19T07:00:00-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/1_ec4da5ef-51e6-4e8c-b02d-97b49e953f13.jpg?v=1504735568 Layer in Style https://thenormalbrand.com/blogs/life-in-the-middle/giveaway 2017-09-18T09:29:00-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/1_568bbdb2-573d-439b-8514-e76a5b7ae7c3.jpg?v=1504806945 Giveaway https://thenormalbrand.com/blogs/life-in-the-middle/keep-warm 2017-09-18T09:33:00-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/NB-251.jpg?v=1505743852 Keep Warm https://thenormalbrand.com/blogs/life-in-the-middle/fall-travels-1 2026-01-22T12:02:35-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/DSCF0927_77b97055-a01a-444f-8d17-4ee60c31e33c.jpg?v=1769104955 Fall Travels https://thenormalbrand.com/blogs/life-in-the-middle/made-for-your-comfort 2021-11-26T13:20:54-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/blog1.jpg?v=1507147661 Made For Your Comfort https://thenormalbrand.com/blogs/life-in-the-middle/building-the-collection 2026-01-22T12:01:36-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/blogcover_41e1a610-3b9a-4993-a5ac-0f0e88f5034c.jpg?v=1769104896 Building the Collection https://thenormalbrand.com/blogs/life-in-the-middle/a-fall-go-to 2026-01-22T11:18:26-06:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/1_cf6e1678-b526-4c36-93e4-1ae9403a4b18.jpg?v=1769102306 A Fall Go - To https://thenormalbrand.com/blogs/life-in-the-middle/behind-the-scenes 2017-10-17T09:00:00-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/1_5fb1890b-cfc6-4338-8ee0-f9d922da1cc1.jpg?v=1508179046 Behind the Scenes https://thenormalbrand.com/blogs/life-in-the-middle/hats-for-your-normal 2017-10-19T09:00:00-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/1_7a25dcaa-3cf0-45ce-875c-3b314b32f395.jpg?v=1508187962 Hats For Your Normal https://thenormalbrand.com/blogs/life-in-the-middle/we-are-admittedly-biased-but-they-arent 2017-10-24T09:00:00-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/1_47c1b361-fbb8-4c05-8b02-2e59f1930970.jpg?v=1508807517 We Are Admittedly Biased...But They Aren't https://thenormalbrand.com/blogs/life-in-the-middle/its-hoodie-time 2017-10-26T09:00:00-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/1_ae6c7471-482d-4151-87dc-c82ed0f5fe1d.jpg?v=1508952748 It's Hoodie Time https://thenormalbrand.com/blogs/life-in-the-middle/our-bags-are-back 2017-11-02T09:00:01-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/1_58fa5d9d-ad1c-4316-b781-a1b062f17d85.jpg?v=1509569089 Our Bags are Back! https://thenormalbrand.com/blogs/news/the-soul-of-a-jacket-the-comfort-of-a-shirt 2017-11-09T12:33:34-06:00 weekly https://thenormalbrand.com/blogs/life-in-the-middle/hunting-a-time-to-be-together 2026-09-24T18:41:52-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/NB_Christmas-7_04b020a2-93cb-4fa9-9f9f-a85f8d7fcace.jpg?v=1790293312 Hunting: A Time to be Together https://thenormalbrand.com/blogs/life-in-the-middle/win-a-chance-to-meet-chris-long 2026-09-24T18:16:00-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/chrislong_f3bc19fd-98b0-49f3-87f8-fb10d674a554.jpg?v=1790291760 Win a chance to meet Chris Long https://thenormalbrand.com/blogs/life-in-the-middle/tnbs-fifth-birthday 2021-06-09T09:37:16-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/Untitled_design_2.jpg?v=1623249436 A Letter from Jimmy About Our Start https://thenormalbrand.com/blogs/life-in-the-middle/luke-combs-and-the-normal-brand-cap-launch-helps-small-business 2021-06-09T09:35:28-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/Untitled_design_c9c51d82-7320-40d3-b786-a9dfbef98c4c.jpg?v=1623249328 Luke Combs and The Normal Brand Cap Launch Helps Small Business https://thenormalbrand.com/blogs/life-in-the-middle/fathers-day 2021-06-09T11:58:40-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/Untitled_design.jpg?v=1623093580 Father's Day https://thenormalbrand.com/blogs/life-in-the-middle/seven-years-ago-today 2022-04-04T10:41:19-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/FA21_WEB_7years-blog.jpg?v=1649086879 Seven Years Ago Today https://thenormalbrand.com/blogs/life-in-the-middle/florida-22 2022-04-15T09:41:08-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/FA21_WEB_BLOG_FLORIDA.jpg?v=1650033668 Florida '22 https://thenormalbrand.com/blogs/life-in-the-middle/fathers-day-outfit-essentials 2026-09-24T18:02:49-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/FATHERS_DAY_71602ac3-577d-45e0-a20a-68b83b427da9.jpg?v=1790290969 Father's Day Outfit Essentials https://thenormalbrand.com/blogs/life-in-the-middle/24-hours-in-kansas-city 2022-07-19T16:09:14-05:00 weekly https://cdn.shopify.com/s/files/1/0749/3241/articles/KC.jpg?v=1658181418 On The Road https://thenormalbrand.com/blogs/life-in-the-middle/the-great-stl-fire 2022-08-18T11:26:44-05:00 weekly 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