Instead of making a single purpose scarf, we thought the normal thing to do would be to make it a little more useful than a simple accessory. Our multi-way scarf is made from our heavyweight Puremeso with matte snap trims to enable its functionality. This scarf can be worn multiple ways depending on how you snap it; anywhere from classic circle scarf to shawl or wrap, all sure to be ultra cozy.
When we started this company out of our parents' basement we had four shirts - three of them weren't great, and one of them was Puremeso. Every night when we thank God for our company, we spend a few seconds on Puremeso.
Puremeso is the fabric that started it all at The Normal Brand. This was the fabric we developed for our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless. Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet
Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest: Measure under your arms around the fullest part of your chest.
Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
Waist: Measure around your natural waistline, keeping the tape a bit loose.