Life in the Middle

J. Lo, One Date?

J. Lo, One Date?

The Normal Brand @ 2016-04-05 18:35:08 -0500

My name is Lan Sansone. I'm 23 years old and the Director of Sales for The Normal Brand. This is me asking Jennifer Lopez out on a date.

TNB Takes on Sundance 2016

TNB Takes on Sundance 2016

Jimmy Sansone @ 2016-01-26 16:47:46 -0600

  I knew of the Sundance Film Festival. I knew they gave awards to movies, celebrities came and partied, and Robert Redford walked around like the legend he is. But I had never considered going. That all changed last week when we got the call inviting us to the Toyota Mirai Music Lodge right in the heart of Park City. It took about one Google search and two seconds for our team here to say, “yep.” So we borrowed ski gear from friends, packed up our office, told our family to meet us out there, and jumped on a flight...

2015 Arch Grant Awarded to The Normal Brand

2015 Arch Grant Awarded to The Normal Brand

The Normal Brand @ 2015-11-12 12:49:55 -0600

We are thrilled to announce that The Normal Brand was named a recipient of the illustrious Arch Grant. Founded in 2012 to help nurture entrepreneurs in St. Louis, it goes without saying that we are absolutely honored to be recognized alongside 10 other great companies, who are all trying to make a difference here in our hometown.   Each and every day, we strive to build a better company; one that not only honors our Midwest heritage, but also helps to ensure the next generation can watch it grow. So, to be awarded this distinction, it lets us know that...

Why We Created the Women's Line

Why We Created the Women's Line

The Normal Brand @ 2015-11-11 11:32:33 -0600

As the oldest of 10 children, including 3 sisters, I tend to have a different outlook on things. So, when the ladies in my life started to wonder when we’d launch a women’s line, I knew it was time to get started. I began by looking around at women’s fashion trends and what I noticed was a lot of style, but very little functionality. Sure, the collections all looked good, but were they practical for the dead of winter? I didn’t think so and neither did my family or friends. That’s why we set out to create fashions that met...

2015 Hat Giveaway

2015 Hat Giveaway

The Normal Brand @ 2015-11-02 16:49:39 -0600

For us at The Normal Brand, 2015 is a year we’ll never forget. And that’s because we not only grew as a business; we grew as a family. We’re humbled each and every day, as more and more incredible individuals—like you—purchase one of our products, Tweet us, Like us, Tag us, click on our website or simply tell a friend or two about us. We know, that without you, we wouldn’t be where we are today. They’re your needs and desires we try to embrace in every design. It’s your passion and support that drives us to be the very...

The Midwest Mule

The Midwest Mule

The Normal Brand @ 2015-10-28 17:47:43 -0500

Heritage isn't something that can be manufactured, mass-produced or fabricated. True heritage is developed over generations in the hearts and minds of those who live its story. At The Normal Brand, we're constantly asking ourselves how we can further commemorate our own Midwest heritage; creating memorable experiences that harken back to those who helped build it and celebrating those who will carry these proud traditions into the future. That’s why, when we decided to release our very own copper mugs, we knew they had to be special. From the hand-hammered copper to the hand-engraved emblem that adorns the side, we...